Soudal Quick-Step came together with long-standing partner Safety Jogger Works for a gathering at the company’s headquarters in Oudenaarde, formally marking the next phase of their partnership and aligning plans for the year ahead.
Safety Jogger has partnered with Soudal Quick-Step since 2022 and AG Insurance – Soudal since 2023, supporting each member of the team with certified PPE solutions while using elite sport as a platform to demonstrate its commitment to protection from head to toe. The gathering in Oudenaarde marked an important step in the ongoing collaboration as all parties look ahead to a busy year of sporting and commercial activity.
The visit followed the announcement in December of an expanded agreement between Safety Jogger and Soudal Quick-Step, and provided an opportunity for senior representatives from both parties to meet in person, reflect on the evolution of the collaboration, and discuss upcoming activities across sport, safety and international markets.
During the visit, Safety Jogger General Director Tom Gybels welcomed Jurgen Foré, CEO of Soudal Quick-Step, alongside members of the team’s management. The meeting underlined the shared values at the heart of the partnership, performance, protection and long-term ambition and reinforced the commitment on both sides to continue developing the collaboration beyond simple visibility.
Tom Gybels, General Director of Safety Jogger Works, said: “Our partnership with Soudal Quick-Step and AG Insurance – Soudal has grown naturally over the years, built on shared values and mutual trust. Welcoming the teams to our headquarters was an important moment to reflect on what we’ve achieved together and to look ahead to how we can continue to strengthen our collaboration.”
Jurgen Foré, CEO of Soudal Quick-Step and AG Insurance – Soudal, added: “Safety Jogger is much more than a logo on our kit. They are a partner who shares our focus on performance, responsibility and professionalism across both our men’s and women’s programmes. This visit was about reinforcing that relationship and aligning on how we continue to grow together in the seasons to come.”
Photo credit: ©Wout Beel