Title sponsor extends partnership first signed in 2023 following sustained sporting success.
Soudal Quick-Step is pleased to announce that its title sponsor has extended its sponsorship of the team until 2030, securing one of the longest-running title partnerships in modern professional cycling.
The extension builds on the original agreement signed in 2023 and represents a clear statement of long-term belief, following a highly successful period on the road in which Soudal Quick-Step has continued to deliver at the highest level of the sport.
Since the start of the partnership, the team has claimed 143 victories across 25 countries, with wins ranging from the Spring Classics to Grand Tours, stage races and individual time trials, underlining the team’s ability to perform consistently.
Competing in cycling’s most prestigious events, including the Monuments, the Grand Tours and the UCI World Tour calendar, Soudal Quick-Step offers its title sponsor year-round visibility in some of the most high-profile sporting moments of the season.
The partnership provides Soudal with global exposure across Europe, Australia, Asia and the Americas, supported by strong television audiences, international media coverage and on-site activations at races followed by millions of fans worldwide.
In addition to sporting performance and global exposure, the partnership allows Soudal to engage directly with customers, partners and stakeholders through a comprehensive hospitality programme at key races throughout the season, where Soudal and its guests benefit from behind-the-scenes access, race-day experiences and close interaction with the team, riders and staff — using cycling as a platform for relationship building in an international business environment.
Speaking of the agreement, Jurgen Foré, CEO of Soudal Quick-Step, said: “This extension reflects a partnership that works on every level. On the sporting side, we have shared many great moments together since 2023, and on the organisational side it gives us the stability to keep building for the future. Having a title sponsor committed until 2030 is a huge strength for the team and a powerful foundation for the future.”
He was joined by Dirk Coorevits, CEO of Soudal, who said: “Our partnership with Soudal Quick-Step has grown into something we are genuinely proud of. Since becoming title sponsor in 2023, we have seen how the team combines performance, professionalism and a strong collective spirit, just like Soudal itself.
Cycling offers us a unique platform: global visibility at iconic races, meaningful engagement with our partners and customers, and a shared ambition to keep improving year after year. Extending this partnership until 2030 reflects our belief in the team, its people and its long-term vision. We are excited to continue this journey together.”
Photo credit: ©Wout Beel