This six-year extension, until the end of 2027, will see our team ride Specialized helmets, shoes, and bikes in addition to Roval wheels and components.
The California based Specialized have been a huge part of our success in recent years, with Deceuninck – Quick-Step riding Specialized bikes to victory in some of the biggest and most famous races across the planet, including Julian Alaphilippe’s 2020 World Championships victory in Imola. Their drive for innovation has seen them work hard with both our athletes and staff to push the evolution of the bikes that they produce, which led to the development of their flagship Tarmac SL7, that carried Julian to his memorable triumph in Italy.
Expressing his happiness at reaching a new agreement, Mike Sinyard – Founder and CEO of Specialized Bicycles – said: “For over a decade, Deceuninck – Quick-Step has been instrumental in the development of cutting-edge technology for our bikes and equipment, which has resulted in some of the most monumental victories for Specialized. We are honoured to continue the close partnership with Patrick and this special team, to drive the future of our sport.”
This was echoed by Deceuninck – Quick-Step CEO Patrick Lefevere: “We are delighted to extend our agreement with Specialized, who has been a vital part of what we have achieved in recent times. You only have to look at the record books to get a feel for their standing in the sport of professional cycling, and we have hugely enjoyed having them by our side.
In a sport as product orientated as cycling, it is perhaps too obvious to say that the equipment we provide our athletes must be of the highest quality and perfect for the purpose. That is where Specialized is impeccable as a partner – rather than tell us what they need, they interact with us, and we develop and evolve together. Their processes and communications, their enthusiasm, their drive for innovation, and their eye for details make them the perfect technical partner.
We are very much looking forward to developing our relationship even further and working together to achieve the goals that we have set ourselves for the coming years.”
Photo credit: ©Etienne Schoemann