Omega Pharma - Quick-Step Cycling Team has nominated 2XU Compression — Australia's leading technical sports and Compression apparel brand — to be an exclusive Partner.
The comprehensive Agreement will see 2XU's highly acclaimed Compression apparel worn by all Omega Pharma – Quick-Step Cycling Team athletes. All the cyclists will wear 2XU Compression for training and recovery to enjoy critical physiological benefits including improved circulation, heightened agility and reduced muscle fatigue and damage.
"To enhance the recovery process and develop muscle growth in training, compression of the body during and after exercise of varying intensity is essential." Helge Riepenhof, Omega Pharma – Quick-Step Team Doctor, said . "Offering the latest innovations in compression, 2XU garments provide our riders with essential protection for muscles during all kinds of training. Furthermore, 2XU Compression enhances our riders' recovery process during stage races, or after hard one-day races, thanks to its ability to speed athlete metabolisms and keep muscles in optimum condition."
2XU Director of Sales and Marketing, Aidan Clarke, is also thrilled with the new partnership.
"Working with world-class athletes and teams of Omega Pharma - Quick-Step's calibre is integral to our brand's high performance formula," said Clarke. "The Omega Pharma - Quick-Step Cycling Team is driven by an overwhelming passion for innovation and excellence; powerful sentiments echoed by the 2XU brand.With our mission to multiply human performance, this next World Team partnership promises unlimited opportunities for both brands; now and long into the future."
With its strong European following, the Omega Pharma – Quick-Step Cycling Team is a logical ally for 2XU, whose brand presence across the northern hemisphere is slated for rapid growth in 2012.