Soudal Quick-Step and AG Insurance – Soudal have created a light-hearted instructional video to guide VIP guests on race-day protocols and behaviour.
Styled with the tone of an in-flight safety briefing, the video features current riders Yves Lampaert and Ilse Pluimers playing the role of VIP passengers, alongside former rider turned VIP driver Jo Planckaert.
Safety has long been a core value of The Wolfpack, both on and around the race course, and comes on the back of the Shine for Safety campaign the teams launched during last year’s Classics season. While the video is primarily aimed at guests attending races with the team, its message extends to fans as well, encouraging respectful and responsible behaviour in the race convoy and along the roadside.
Through its VIP programme, the team welcomes partners and sponsors into the heart of the action, guided by experienced staff members such as Planckaert. This latest video reinforces that commitment, combining important information with a touch of humour to ensure everyone can enjoy the race safely.
Photo credit: ©Wout Beel