Fans log thousands of kilometers to support Belgium’s annual solidarity campaign.
Napoleon and Soudal Quick-Step have raised €7,385.84 for De Warmste Week, following a charity cycling challenge that brought together fans, riders, and the wider cycling community.
As part of the initiative, Napoleon challenged members of the Soudal Quick-Step Strava club to log as many kilometers as possible between 24 and 30 November. For every kilometer ridden by the top 100 riders in the club during that week, Napoleon pledged to donate to De Warmste Week. The final cheque was handed over on 23 November in Genk, with Soudal Quick-Step rider Dries Van Gestel joining Philippe Joos, General Manager of Napoleon, at De Warmste Week to mark the moment.
De Warmste Week is Belgium’s annual solidarity campaign, organised by VRT, which raises funds and awareness for charities supporting people in vulnerable situations. Each year, individuals, communities, and organisations across the country take part in actions designed to help those who need it most. By linking the campaign to cycling, Napoleon Score and Soudal Quick-Step aimed to turn everyday rides into a collective effort for good — and the response from fans exceeded expectations.
Speaking at the handover, Philippe Joos, General Manager of Napoleon said: “In riding for charity, we wanted to link the message of De Warmste Week to something positive and unifying: exercising together. The fact that so many riders took part and covered so many kilometers shows just how powerful a community can be when it comes together for a meaningful cause.”
Dries Van Gestel of Soudal Quick-Step joined Philippe when saying: “It’s great to see so many people get involved and turn their rides into something that helps others. A big thank you to everyone who logged their kilometres – this is a fantastic result for a really important cause.”