The renewed agreement strengthens collaboration built on innovation, shared expertise, and athlete-centred product development.
6d Sports Nutrition will continue as the Official Nutrition Partner of Soudal Quick-Step and AG Insurance – Soudal for the next two years, extending a partnership that began in 2017 and has grown into a model of a symbiotic collaboration. The renewal reinforces the shared commitment to innovation, evidence-based product development, and providing riders with the best possible nutritional support across training, racing, and recovery.
Rather than a traditional supplier relationship, the collaboration between 6d and our teams has been shaped by close communication and continuous feedback. Performance staff, riders, and nutritionists work together with 6d to refine existing range and contribute insights that help guide the development of new products.
A key element that further strengthens this collaboration is 6d’s unique Unit System, built around Sports Units, Ultra Units, and Protein Units. This intuitive framework makes it exceptionally easy for riders and performance staff to plan fueling and recovery with precision, regardless of training load or race demands. By simplifying nutrition strategy without compromising performance, the Unit System has become a cornerstone of daily practice within the teams, making 6d truly irreplaceable.
Speaking of the agreement, Andy Baert, CEO of 6d Sports Nutrition, said: “After eight years of intensive and successful collaboration, we are extremely proud to extend our long-standing partnership with Soudal Quick-Step and AG Insurance – Soudal for two years. Our shared focus on innovation, product development, and supporting peak performance has led to many great victories. We look forward to continuing this strong partnership and supporting the riders with the best possible sports nutrition.”
This was echoed by Jurgen Foré, CEO, Soudal Quick-Step & AG Insurance – Soudal, who added: “High-performance sport demands partners who are fully committed to innovation, reliability, and continuous improvement. 6d has consistently demonstrated those values throughout our longstanding and successful relationship. Their willingness to work closely with our riders and performance staff, to listen to feedback, and to turn it into meaningful product development, sets them apart. We are delighted to extend our partnership and thank 6d for their ongoing support.”
Photo credit: ©Wout Beel