Soudal Quick-Step and AG Insurance–Soudal today welcomed 32 representatives from across their sponsor and partner network to its annual Networking Day, which this year was held at the AG Insurance Campus in Brussels. The gathering brought stakeholders together for a full day of collaboration, strategic workshops, and future-focused discussions ahead of the 2026 season.
The event took place at the AG Insurance Campus on Rue du Pont Neuf, a modern collaborative space designed for learning, innovation, and corporate development. The campus features purpose-built workshop rooms, an open atrium, and dedicated meeting spaces — an environment designed to stimulate creativity and collective problem-solving, reflected throughout this year’s Networking Day. The day opened with a welcome from Rob Maes, Corporate Marketing, Communication & Sponsorship Director at AG Insurance, and was followed but Jurgen Foré, CEO of Soudal Quick-Step and AG Insurance–Soudal, who detailed the visions that our teams hold for the coming years, and how we hope to see our operations develop as one of the world’s leading sports organisations.
This year’s edition introduced a more interactive structure, with all attendees divided into working groups led by captains. Each group was tasked with developing original, practical concepts that will directly influence the teams’ 2026 activities, covering subjects such as media & activations, hospitality & events, and environmental, social & governance. Debrief sessions followed each workshop to align thinking, refine proposals, and consolidate the most impactful ideas. By design, the day’s collaborative sessions will deepen our partnerships and deliver practical ideas that can be activated over the next seasons.
Speaking at the event, Rob Maes said, 'At AG Insurance, we’re always happy to host this kind of event and with the AG Insurance Campus in Brussels we have the perfect location. By using our combined knowledge and expertise, the partners can strengthen each other on different topics (Media, hospitality, ESG …) and support the team’s Dream Dare Grow spirit even more.'
He was joined by Jurgen Foré who added: 'I’m grateful for the energy and openness everyone brought today. The collaboration we saw reflects the trust we’ve built with our partners, and the ideas developed here will help us grow even stronger in the seasons ahead. A special thank-you to AG Insurance for hosting us at their campus and creating an environment that truly supports this kind of meaningful exchange. Days like this remind us how far we can go when we build the future together. '
Photo: Wout Beel