Safety Jogger launches new sustainable sneaker collection.
Since 2022, the riders and staff of Soudal Quick-Step have been supported with the professional shoes of Safety Jogger. This spring, Safety Jogger launches its new lifestyle label ‘SJ’. The sustainable TC9700 sneaker is the eye-catcher of the collection, and World Champion Remco Evenepoel and Julian Alaphilippe already approved the brand-new sneakers together with their partners.
The collection of Safety Jogger Lifestyle is the perfect example of comfort, durability and Belgian design all in one. The TC9700 sneaker consists of recycled leather with a recycled insole and lining. The timeless shoe has a natural rubber sole and laces made from natural cotton. A fashionable sneaker that allows you to reduce your footprint; win-win! The low sneaker is available in different models and colors, for men, women and kids.
Remco Evenepoel got the scoop of the new lifestyle collection when he received a pair of personalized TC9700 sneakers with a rainbow print. “But also their partners shine in the new Safety Jogger lifestyle collection,” says Gilles Devos, commercial director of Safety Jogger. “Oumi Rayane, wife of Remco Evenepoel, and Marion Rousse, partner of Julian Alaphilippe, are ambassadors of this collection.”
Safety Jogger has been a leading player in the field of safety shoes and more for over 20 years. But with this collection, Safety Jogger also sets foot in the fashion world. “In recent years, Safety Jogger Works has rapidly grown into a global player that offers a complete solution from head to toe in more than 130 countries”, explains Tom Gybels, Global General Director. “The addition of the lifestyle brand ‘SJ’ really rounds out our portfolio. Safety Jogger Lifestyle sneakers combine the latest technologies from Safety Jogger Works with the latest fashion trends.”