Zentrick Inc. today announced the launch of the Omega Pharma – Quick-Step (OPQS Team) "Tour de France" interactive video series that combines video content with audience engagement and interactive storytelling.
"As a major cycling team, we want to provide our fans with the latest information and unique content while finding a better way to engage with them directly", said Marnix Drysdale, Commercial Director at Omega Pharma – Quick-Step. "Zentrick's innovative interactive video technology makes it easy to meet these goals by adding in-video contests, games, live updates, social streams and shopping to our video content. We strongly believe that this exciting video technology will increase value for all stakeholders; our fans, our sponsors as well as the team".
While watching the latest interviews and highlights, Zentrick interactivity allows fans to learn more about their favourite cyclist, participate in exclusive contests and even buy team gear directly from the video experience.
"We're proud to work with OPQS team to transform their "Tour de France" video coverage into the first fully interactive video series for a global sports event", said Pieter Mees, CEO of Zentrick. "By adding interactive content and user initiated actions to their video content OPQS takes audience engagement and storytelling to a completely new level."
The Omega Pharma – Quick-Step "Tour de France" interactive video coverage airs from Saturday June 29th to Sunday July 21st, and can be found at omegapharma-quickstep.com, facebook.com/opqscyclingteam and twitter.com/opqscyclingteam.